The Digital Domino Effect: Streamline Content Marketing for Local Businesses and Nonprofits with Kevin LaHaise of Sudbury Weekly and Jamie Chapman of Chickbook Creative.
Join experts Kevin LaHaise of Sudbury Weekly and Jamie Chapman of Chickbook Creative
In today’s crowded digital landscape, local businesses don’t need to do more marketing; they need to do it more strategically. Join us for an energizing, practical conversation on how to create a streamlined content marketing approach that builds momentum rather than burnout.
We’ll explore the real challenges local businesses face:
Limited time, team, and budget
Competing operational priorities
Unclear or under-defined customer audiences
Messaging that sounds like everyone else
Next, we’ll look at what really works.
Start With Your Story: What Makes Good Messaging?
Find out why the best messaging is clear, focused, and sometimes leaves a little mystery. We’ll explain why:
The best messaging speaks to the customer — not just your services.
Repetition builds recognition and trust.
Differentiation starts with clarity.
Streamlining Content: You Can Do This!
Learn how to make your content strategy simpler, so one clear message can work across your website, emails, and social media. You’ll leave with real steps to feel less overwhelmed and more consistent.
Digital Ads Demystified
We’ll touch on:
Using ad libraries for competitive insight
When it makes sense to hit “boost.”
How to measure whether your ads are actually working
At the end, we’ll have an open discussion where you can ask questions, talk about your challenges, and get next steps that fit your business.
If you’ve ever felt stuck, scattered, or unsure if your marketing is working, join us for this session. Get the clarity you need to move forward. Register today and take the next step toward better marketing.
